WOMEN EMPOWERMENT THROUGH SOCIAL ENTREPRENEURSHIP IN MOROCCO: A CASE STUDY OF AL NOUR MARRAKECH

Abstract

Purpose: To enrich the existing research about the dynamics of women empowerment and social enterprises in Morocco, specifically, the women involved in the social enterprise named Al Nour Marrakech.

relevance: The mechanisms that enable disabled women to succeed and be empowered in the workplace are explored in this research as a contribution to the growing body of literature on social entrepreneurship.

Key methodological aspects: This paper follows a case study methodology through the use of qualitative methods mainly through 10 in-depth interviews.

Key considerations: The Al Nour company has prospered and seen an improvement in its overall well-being thanks to the development of empowering mechanisms within the social enterprise. Since the organization gave women the chance to work, encouraging them to become independent, and transforming the prevalent culture towards a more egalitarian society. Women's willingness to engage in decision-making has improved with greater control over their source of income, encouraging more women in the community to work at the organization.