IJTM International Journal of Trade and Management

RÉFLEXIONS SUR L’USAGE DE LA TECHNOLOGIE BLOCKCHAIN ET LA PERFORMANCE LOGISTIQUE

2025-05-01T14:41:16+00:00

Il y a bien longtemps, les générations Web ont radicalement transformé les modèles d’affaires dans divers secteurs. Et la révolution continue encore à cibler les pratiques organisationnelles à l’heure actuelle. Fondée sur la logique des blocs, la technologie de la Blockchain a révolutionné les échanges effectués entre ses utilisateurs. Et graduellement, devant les avantages procurés, son usage a dépassé la sphère purement crypto monnaie.

On s’attend évidemment à ce que l’usage de la Blockchain ait des effets bénéfiques sur les différents maillons de la chaîne logistique, ceci en matière de performance. Toutefois, il n’existe pas de travaux de recherche qui étudient le lien direct entre ladite technologie et la performance. Par contre, nous insistons sur le rôle médiateur de la collaboration et la confiance dans ce sens.

Dans cet article, nous allons explorer les liens entre l’usage de la Blockchain et la performance à travers la collaboration et la confiance dans la chaîne logistique.

WELL-BEING AT WORK CAN WE COUNT ON GREATER EMPLOYEE AUTONOMY?

2025-05-01T15:00:38+00:00

The liberated enterprise is a new philosophy promoting well-being and autonomy at work, and any company, whatever its size, can implement solutions adapted to its context. In Morocco, the premises of the liberated enterprise are beginning to appear in medium-sized startups employing young, well-trained staff. In this article, we focus on the issue of the liberated enterprise in large Moroccan companies. The results of our empirical study show that this new management approach is far from being implemented. Lack of maturity and the risk of losing control represent, for Moroccan managers, the main limits to the implementation of the liberated enterprise model.

THE PRACTICE OF INFORMATION MONITORING AND STRATEGIC PROSPECTING BEHAVIOR: THE MEDIATING EFFECT OF KNOWLEDGE CREATION.

2025-05-02T00:26:38+00:00

The relationship between information monitoring practice and prospecting behavior is still controversial despite the diversity of work that has been done on each of these concepts. In our research, we conduct a literature review specifically focused on the existence, nature, and meaning of this relationship. We then show that the concept of knowledge creation could have an important role in this relationship and we test it as a mediator of this relationship on a sample of 102 high-tech companies. Finally, we show, using the method of Preacher and Hayes (2008), that knowledge creation mediates the relationship between information monitoring and strategic prospecting behavior. Moreover, the practice of monitoring has a positive and significant effect on knowledge creation. This research has both theoretical and empirical implications. On the theoretical level, this research has developed a conceptual model explaining the relationship between information monitoring, knowledge creation, and strategic prospecting behavior. This model highlighted the mediating effect of knowledge creation. On the empirical level, our research allowed the adaptation of the scale of measurement of information monitoring, strategic prospecting behavior, and knowledge creation.

RÉSILIENCE ENTREPRENEURIALE ET CAPACITÉS ORGANISATIONNELLES ET MANAGÉRIALES POUR LA CONDUITE DU CHANGEMENT NUMÉRIQUE DANS LES ORGANISATIONS PUBLIQUES ET PRIVEÉS

2025-05-02T00:36:25+00:00

In a continuously evolving environment, digital transformation has become essential for both public and private organizations. This phenomenon is explained by several factors, including technological innovation, rising customer expectations, and the necessity to improve operational efficiency. The rise of the Internet and digital platforms has profoundly changed how organizations interact with their customers and partners. Indeed, organizations that do not adapt to these changes risk losing their performance and facing threats to their development. However, digital transformation is not merely about acquiring new technologies. It requires a profound reassessment of internal processes, business models, and operational modes. This transformation necessitates a cultural shift, where innovation, agility, and collaboration become core values. Therefore, it is crucial to cultivate a mindset open to digital change, enabling each employee to become an active participant in the digital transformation process. It is in this context that entrepreneurial resilience gains prominence. It refers to the organization’s ability to adapt, overcome crises, and innovate in the face of challenges imposed by digital change. In this framework, preparing for change, digitally transforming processes, and transitioning to a digital and agile organization requires strengthening innovative and adaptive organizational and managerial capabilities. Hence, the central question arises: How can organizations develop sufficient entrepreneurial resilience to effectively support digital change while optimizing their organizational and managerial capacities?

COMPARATIVE FORECASTING OF MOROCCAN DIRHAM EXCHANGE RATES: ARMA VS. MARKOV SWITCHING AUTOREGRESSIVE (MS-AR) MODELS

2025-05-02T11:05:06+00:00

This paper has modelled and predicted the exchange rate between the Moroccan Dirham, the EURO and the US Dollar, for this reason two types of models have been used (the MS-AR and the ARMA model), the results of our study show that the MS-AR model outperformed the ARMA in modeling the two real exchange rates EUR/MAD and USD/MAD. The BIC information criterion by shows that the MS-AR model beats the ARMA model based on random walk, while the forecasts of both models show that the ARMA has more accurate forecasts.

DÉVELOPPEMENT INTERNATIONAL DES ENTREPRISES PUBLIQUES MAROCAINES : PROPOSITIONS POUR UN ACCOMPAGNEMENT EFFICACE DE L’ÉTAT AU SERVICE DE L’INTÉGRATION RÉGIONALE EN AFRIQUE

2025-05-02T11:15:19+00:00

Morocco's integration into Africa is a complex process in which Moroccan state-owned companies have played an important role, accompanying or anticipating it. This paper presents the results of our exploratory study of the steering practices of Moroccan economic diplomacy. It examines the support provided by the State for the international development of these public companies and the extent to which this support can enhance the effectiveness of their contribution to Moroccan economic diplomacy, in particular to regional integration in Africa. We have formulated findings and proposals relating to three perspectives of state intervention, namely the strategic level, the operational level, and the evaluation and control dimension.

THE ENTREPRENEURIAL ECOSYSTEM: A STRATEGIC LEVER FOR THE DEVELOPMENT AND SUPPORT OF YOUNG ENTREPRENEURS IN MOROCCO

2025-05-02T23:08:13+00:00

The burgeoning entrepreneurial dynamic is widely recognised as essential for achieving sustainable economic progress and fostering inclusive societal development. Within the Moroccan context, characterised by demographic potential and pressing social challenges, the entrepreneurial ecosystem emerges as a potentially critical, yet demonstrably underdeveloped, strategic mechanism for nurturing young entrepreneurs. This article provides a critical review of the literature concerning the core components of such ecosystems, analysing their efficacy and interplay in enabling the creation, development, and scaling of youth-led start-ups within Morocco. It moves beyond description to critically evaluate the impact of public policy, the persistent challenges of accessing appropriate finance (particularly for social ventures), the limitations of existing support infrastructure, and the constraints imposed by prevailing entrepreneurial culture. Identifying significant gaps between policy rhetoric and on-the-ground realities, the study analyses barriers faced by young Moroccan entrepreneurs, paying specific attention to the distinct needs and potential of social entrepreneurship. The article concludes by proposing context-specific, actionable recommendations aimed at catalysing both economic and social innovation, thereby fostering more equitable and resilient growth driven by Morocco's youth.

EXPLOITING MOROCCO'S GEOGRAPHICAL POTENTIAL WITH GEOMARKETING

2025-05-02T23:17:06+00:00

Geomarketing, as a strategic tool based on geospatial data analysis, plays an increasingly significant role in marketing decisions, enabling the optimization of commercial and location strategies. In the Moroccan context, this field finds fertile ground due to the country’s macroeconomic stability, strategic geographical positioning, and ongoing development of modern infrastructure. This article focuses on three main axes to explore this topic. The first axis highlights Morocco’s geographical advantages, including its proximity to European and African markets, political stability, and advanced infrastructure such as TangerMed and free zones. The second axis examines the use of geomarketing in marketing strategies, emphasizing its application in operational marketing and market research to better understand and meet consumer expectations. Finally, the third axis analyzes the opportunities provided by technological advancements such as geospatial artificial intelligence and data mining while addressing major challenges related to data confidentiality, technological limitations, and security. This analysis aims to showcase the potential of geomarketing to strengthen Morocco's economic and territorial attractiveness while emphasizing the need for a controlled and ethical adoption of these tools.

LA PERCEPTION DE LA QUALITÉ DES SERVICES DE SANTÉ PAR LES PATIENTS DES HOPITAUX PUBLICS : ANALYSE BIBLIOMÉTRIQUE

2025-05-02T23:26:34+00:00

This research investigates how patients in public hospitals perceive the quality of healthcare services, which many analysts declare is one of the critical and complex issues in a modern health system. This study explores trends, gaps, and academic contributions from the last decade (2013–2023) and makes strategic recommendations to improve the quality of hospital services. 539 academic articles from Scopus database were selected and analyzed using the PRISMA method. The bibliometric software VOSviewer visualized publications by authors, institutions, countries, and keywords, also representing thematic clusters and the networks of scientific collaboration. The results show a focus on developed countries such as the United States, Australia, and China, suggesting geographic disparities and that less developed areas may have limited access to research resources. The identified common thematic clusters are hospital management, service quality, healthcare services, and patient satisfaction. However, one this global consensus helps underscore is the glaring gap of the under-represented developing world. Key recommendations from this study include promoting international collaboration, research continuity, and meet the specific needs of vulnerable populations.

CHANGEMENTS CLIMATIQUES ET MIGRATION ENVIRONNEMENTALE EN AFRIQUE : DÉFIS ET PERSPECTIVES

2025-05-02T23:36:02+00:00

The article examines the complex relationship between climate change and environmental migration in Africa, highlighting the significant challenge climate change poses to the continent. It focuses on the direct and indirect effects of climate change, such as increased temperatures, changes in precipitation, desertification, and their impact on agriculture, food security, and public health. These environmental changes drive internal and cross-border migrations as populations move in search of better living conditions. The study discusses the multifaceted reasons behind climate-induced migration, including agricultural degradation and water scarcity, while also considering the socio-economic and political influences on migration patterns. It outlines the consequences of such migrations on both origin and host communities, including labor loss, social fragmentation, and resource depletion. The article stresses the need for coordinated policy interventions at various levels to mitigate these impacts and enhance resilience, advocating for integrated approaches to address the nexus of climate change and migration in Africa.

A SYSTEMATIC REVIEW OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN PREDICTIVE MARKETING

2025-05-03T00:14:49+00:00

In an era where predictive analytics have emerged as a cornerstone in the development of marketing strategies, the
integration of artificial intelligence (AI) stands as a transformative force with the potential to radically reshape these
practices. This systematic literature review seeks to provide an in-depth analysis of the significant impact of AI on
enhancing the accuracy and sophistication of marketing forecasts. Drawing on a meticulously curated selection of
specialized studies, this review aims to systematically explore the diverse ways in which AI contributes to the refinement
and optimization of predictive methodologies within the marketing domain. Additionally, it conscientiously examines
the challenges and potential opportunities that arise from the incorporation of AI, acknowledging both the complexities
and the prospects inherent in its implementation. The methodological framework employed adheres rigorously to the
PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, ensuring that the review
maintains the highest standards of transparency, methodological rigor, and scholarly integrity.

FROM KNOWLEDGE TO VALUE: UNDERSTANDING THE LINK BETWEEN THE INTELLECTUAL CAPITAL & THE ORGANIZATIONAL PERFORMANCE OF THE FIRM: A LITERATURE REVIEW

2025-05-03T00:22:21+00:00

In an era when knowledge is highly prioritized, a sort of knowledge-based assets are becoming the key
performance indicator for companies performance and started already to increase vitaly. In this contexte,
intangible capital has emerged in the shape of a key determinant of the performance.The intagible capital
includes actually the human capital, the oerganaziational capital, and the relational capital. This
decomposition gathers the intelelctual properties, the organizational knowledge, the customun
relationship, the brand equity, … All these component do impact the performance of the ozrganaziation
where they belong.Starting from these affirmations, investing in intagible assets leads to sustainable
competitive advantages and financial success, which creates a sustainable performance and a long-term
capitalization of KPI.Contomporary ornaganization aim to focus on creating value and making sure of
their strategic position in the market so as to maitain their power facing the competitive companies.

ANCHORING BIAS: A LITERATURE REVIEW ON COGNITIVE MECHANISMS AND DECISION-MAKING IMPACT

2025-05-03T00:38:56+00:00

Anchoring bias, a cognitive bias where initial information disproportionately influences subsequent judgments, plays a
significant role in marketing decision making processes. This literature review explores the cognitive mechanisms
behind anchoring bias, its various forms, sources, and the strength of its influence, with a particular focus on marketing
applications. By examining numerical and non numerical anchoring, internal and external sources, and the underlying
cognitive processes, the review provides a detailed understanding of how anchoring bias shapes consumer perceptions,
pricing evaluations, and purchase decisions. This understanding can inform strategies to mitigate its effects, leading to
better marketing practices and more rational consumer choices.

THE ATTRACTIVENESS OF CITIES AS A LEVER FOR SOCIO-ECONOMIC DEVELOPMENT: A SURVEY OF THE CITY OF TANGIER

2025-05-03T00:46:48+00:00

This article explores how the city of Tangier is perceived in terms of its economic and social dynamics. Based on a survey of local residents, visitors, and economic stakeholders, the research examines factors such as job opportunities, infrastructure quality, public services, and social cohesion that shape these perceptions. The findings reveal that while Tangier has significant economic potential, largely due to its strategic position as an international port and its expanding infrastructure, challenges related to social inequality and quality of life persist. Residents express strong demand for improvements in public services and living conditions, while visitors recognize the city's tourism appeal but highlight issues with urban management and infrastructure. This study offers recommendations to enhance Tangier’s attractiveness by optimizing its economic and social structures, and improving both social cohesion and the overall quality of life for its residents.

PRATIQUES DE GESTION DES RESSOURCES HUMAINES ET PERFORMANCE ORGANISATIONNELLE : ANALYSE BIBLIOMETRIQUE

2025-05-03T13:57:31+00:00

Based on a dataset covering the period from 2019 to May 2024, collected from the Scopus database, this study
aims to present a comprehensive knowledge map of the intellectual structure of the field of HRM practices and
organizational performance, while highlighting the importance of human capital in these dynamics. The study
extracts and analyzes 220 articles using a bibliometric approach, using VOSViewer software and presentations
collected from the scopus database. The study provides an overview of the most influential articles, authors,
journals and emerging research topics. In summary, the results of this study are significant in that they draw
several important conclusions. The exponential growth in scientific production over the last six years, the
concentration of research in specific journals, the presence of institutional research networks, and presents the
main future research directions for this field.

RESPONSABILITE SOCIALE DES ENTREPRISES ET DEVELOPPEMENT DURABLE : UNE ANALYSE BIBLIOMETRIQUE

2025-05-03T23:42:01+00:00

This research focuses on the strategic intersection between Corporate Social Responsibility (CSR) and
Sustainable Development (SD), two essential pillars in addressing global challenges such as climate change,
depletion of natural resources, and social inequalities. Through an innovative bibliometric analysis, it reveals
emerging trends, key players, and collaborative dynamics shaping this rapidly expanding field of study.
Drawing on data from the Scopus database (2019-2024) and the advanced capabilities of VOSviewer, this
study offers a visual mapping of citation networks, international collaborations and interdisciplinary themes. It
highlights major contributions, identifies emerging concepts and analyzes geographical disparities, while
tracking the evolution of the academic approach to these two converging concepts
The goal of this research is clear: to enrich understanding of the complex relationships between ethics,
governance, and sustainability and to offer a solid foundation for inspiring academic discussions and
practical solutions. By highlighting existing gaps and opportunities for future research, this study serves as an
essential resource for anyone interested in the future of responsible and sustainable practices.

MESURE DE L’EFFICIENCE BANCAIRE: APPROCHES PARAMÉTRIQUES ET NON PARAMÉTRIQUES

2025-05-03T23:53:59+00:00

This article examines the parametric and non-parametric approaches used to measure banking efficiency. The assessment of efficiency is essential in the financial sector and has been the subject of much research. The article lists the different methods used in the literature to measure efficiency. Financial analysis, although commonly used, has its limitations in that it does not take into consideration the intangible aspects of a company. A review of the literature on the measurement of banking efficiency highlights the frequent use of two main approaches: Stochastic Frontier Analysis (SFA), which is a parametric approach, and Data Envelopment Analysis (DEA), which is a non-parametric approach. We compare these methods, highlighting their advantages, limitations and practical implications.

LA PRATIQUE DE L’AUDIT INTERNE ET SON IMPACT SUR LA PERFORMANCE DES ÉTABLISSEMENTS PUBLICS: APPROCHE THÉORIQUE

2025-05-04T00:08:54+00:00

In the context of public sector transformation, internal auditing plays a crucial role in improving governance, risk
management, and the overall performance of public institutions. This paper presents a qualitative comparative analysis
of 27 dedicated scientific publications on internal auditing in the public sector, highlighting its determinants and effects
on institutional performance. The study examines factors influencing the effectiveness of internal auditing, including
aud itor independence, managerial support, integration into governance systems, and the adoption of new technologies.
The findings reveal disparities in the implementation and impact of internal auditing across different institutional
contexts, emphasizing the need for tailored approaches to enhance its role in public sector performance.

INTERNAL AUDIT: A LEVER FOR EFFECTIVE GOVERNANCE AND INCREASED ORGANIZATIONAL PERFORMANCE IN PUBLIC ORGANIZATIONS

2025-05-04T00:22:16+00:00

In a constantly changing context and a globalized environment, public organizations as major actors in the growth and development model of countries, are faced with the obligation to adopt management methods from the private sector. In this context, internal audit is considered as an essential lever for effective governance to ensure increased organizational performance within public organizations. The objective of this article is to propose a conceptual model on the contribution of internal audit practices to the organizational performance of public organizations, by evaluating internal controls, governance processes and risk management to improve operational efficiency and accountability. Anchored in the principles of new public management, the study explores the theoretical frameworks supporting the adoption of internal audit practices, including stakeholder theory and transaction cost theory. In addition, it highlights how internal audit strengthens risk management frameworks as a governance mechanism to ensure efficient use of resources and satisfaction of various stakeholders.

ARTIFICIAL INTELLIGENCE IN B2B RELATIONSHIP DISSOLUTION: A BIBLIOMETRIC ANALYSIS OF TRENDS, THEMES, AND FUTURE DIRECTIONS

2025-05-04T09:43:10+00:00

The necessity to maintain robust inter-firm (B2B) alliances in competitive environments has propelled the
assimilation of artificial intelligence (AI) as a prognostic instrument to alleviate the dissolution of relationships. This
bibliometric study analyzes 666 Scopus-indexed articles using co-citation and keyword analyses, identifying key
trends such as AI's role in predictive analytics, supply chain resilience, and customer churn management. It highlights
influential contributors and reveals dominant themes, including AI-driven forecasting, behavioral insights, and
ethical considerations. Emerging tendencies, such as Explainable Artificial Intelligence (XAI) and extensive data
amalgamation, signify a transition toward more elucidative and flexible resolutions. The study offers actionable
insights for scholars and practitioners to foster flexible, value-driven B2B ecosystems.

SOCIAL AUDITING OF ORGANIZATIONAL DIGITAL RESPONSIBILITY: EXTENDING THE SCOPE OF CORPORATE SOCIAL RESPONSIBILITY IN THE MOROCCAN PUBLIC SECTOR

2025-05-04T09:50:39+00:00

Three comprehensive years ago, the Corporate Social Responsibility (CSR) platform launched a game-changing concept into the corporate responsibility landscapes: Corporate Digital Responsibility (CDR). This shift in paradigm marks a global movement highlighting the imperative for global and national organizations, continents and nations to adopt the digital arena as an essential part of their corporate social responsibility initiatives. The key to this shift lies in the recognition that socially responsible practices cross borders, becoming a collective responsibility for the global community. In the case of Morocco, the administrative and digital restructuring of the public sector have emerged as strategic priorities aligned with national public policy. The acknowledgement of the critical role of digital and technological practices in organizational frameworks has stimulated efforts to integrate corporate digital responsibility strategies. Public Moroccan establishments and enterprises (EEP) are at the forefront of a stage of dynamic digital transformation, requiring the incorporation of DRC strategies as part of their modernization drives. In this context, social auditing is emerging as a crucial tool, assuring continuous improvement by systematically assessing the social impact of digital practices. A qualitative exploratory study is undertaken to uncover the current state and potential of CRD implementation within Moroccan EEPs. It additionally investigates the nuanced ways in which social auditing can actively contribute to the development of this emerging practice. Examining the intersection between CDR and social auditing, the study is intended to provide valuable feedback to practitioners, policymakers and academics, while also encouraging further research into the integration of sustainable and socially responsible digital practices on a global scale. In this exploratory study, it is possible that we may find a relationship between social auditing and its influence on improving digital responsibility practices within organizations. Specifically, we might explore how social auditing, through recommendations from the CSR platform, could impact or enhance digital responsibility in organizations. Alternatively, it is also possible that we may find no significant relationship between these variables. This study aims to explore these possibilities, and the article will provide a final answer based on the findings.

DETERMINANTS AFFECTING INTENTIONS TO PURCHASE AND BEHAVIOR TOWARDS LUXURY PRODUCTS: A PRISMA SYSTEMATIC LITERATURE REVIEW.

2025-05-04T09:56:30+00:00

This article reviews and synthesizes the literature on the determinants of luxury purchase intention and behavior. It aims to clarify the complex dynamics of the luxury market by identifying key factors such as motivations, value perception, and cultural trends. It also seeks to provide insights for future research and marketing strategies. The review systematically analyzed studies from 2009 to 2023 using the PRISMA method, identifying 80 relevant studies. Data synthesis offered an objective overview of factors influencing luxury purchase intention (LPI) and behavior (LPB).151 variables affecting LPI and 84 affecting LPB were identified and categorized into personal, collective, and demographic groups. Key determinants, including motivations, value perception, and cultural trends, emerged as explanatory, mediating, and moderating variables. This manuscript, the first systematic review of its kind, addresses a significant literature gap and provides practical implications for marketers and directions for future research in the luxury sector.

ORGANIZATIONAL CHANGE IN THE AGE OF DIGITAL GOVERNANCE: EXPLORING THE IMPACT OF E-GOVERNMENT INITIATIVES

2025-05-04T10:03:24+00:00

The rapid rise of e-government has fundamentally transformed the way public sector organizations operate, offering new opportunities for enhanced efficiency, transparency, and citizen-centric service delivery. This article delves into the dynamics of e-government implementation within the Ministry of Justice, framing the discussion within organizational change theories. The study critically examines how digital transformation impacts traditional public administration structures, focusing on the Ministry of Justice as a case study to explore these effects in a high-stakes, bureaucratic environment.
The article analyzes structural reforms, cultural shifts, and strategic challenges, drawing from empirical observations and theoretical frameworks. Key areas of focus include the reengineering of judicial processes, the integration of digital case management systems, and the implementation of online services to improve accessibility and reduce administrative burdens. Furthermore, the study highlights the organizational resistance faced by such initiatives, driven by entrenched hierarchies, resource constraints, and a lack of technological readiness.
While significant strides have been made, particularly in streamlining operations and enhancing public access to judicial services, the findings reveal persistent challenges. These include overcoming bureaucratic inertia, addressing data privacy concerns, and managing the tension between efficiency and fairness in digital justice systems. The article concludes by offering actionable recommendations for policymakers and public managers, emphasizing the need for inclusive change management strategies, robust legal frameworks, and sustained investment in digital infrastructure. This research contributes to the broader discourse on digital governance, offering valuable insights for advancing e-government in complex public sector contexts.

MOTIVATION VS SATISFACTION, LE PARADOXE DES PRATIQUES RH EN ENTREPRISE : QUELQUES ÉCLAIRAGES SOUS LE PRISME DES THÉORIES DE CONTENU

2025-05-04T10:09:33+00:00

This paper challenges the discourse of HR managers on motivation. After having identified the so-called “motivation” HR practices and having categorized them, they were subjected to analysis to assess their motivational impact. For this, we used the corpus of content theories (in particular: Alderfer and Herzberg). This approach allowed us, first of all, to highlight the complexity of the motivation process and its relationship with the notion of (dis)satisfaction: motivation cannot be understood outside of reasoning in terms of (in) satisfaction; something that most HR managers do not clearly envisage. Then, it provided us with a prism for assessing the HR practices identified to show to what extent a significant part of these practices is not implemented in the best way, as a “motivation” factor.

FRAMING SUSTAINABLE INVESTMENTS: A NARRATIVE STUDY INTO INFLUENCING FACTORS

2025-05-04T10:17:15+00:00

As sustainable investments gain immense momentum worldwide, this article examines the intricate relationship between sustainable investments and the factors influencing an investor’s decision-making. Our choice to explore sustainable investment relies in the realm of financial growth and societal impact. These investments, characterized by the integration of ESG criteria (Environmental, Social, and Governance), are increasingly recognized globally for their potential to deliver long-term economic returns while aligning with ethical beliefs. This research explores both internal and external factors. On one hand, internal factors include financial performance, behavioral finance (encompassing emotional and psychological drivers), demographic influences such as the age and gender of investors, and, notably, risk perception and aversion. While risk tolerance could straddle internal and external dimensions, understanding it is crucial as an internal determinant. On the other hand, external factors include government regulations and policies, market demand, public perception, and the availability and accessibility of information. By defining foundational concepts and synthesizing perspectives, this research delivers valuable insights for policymakers, investors, and individuals aiming to foster sustainable development generally and sustainable investment specifically.

IMMERSIVE TECHNOLOGIES AND SUPPLY CHAIN MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW.

2025-05-04T13:51:54+00:00

As consumer preferences evolve toward transparency and fast delivery, companies are increasingly turning to
immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and the Metaverse to enhance
their supply chain management (SCM). These technologies, which have been evolving for over six decades,
offer significant advantages, including improved operational efficiency, customer experience, and
sustainability (Sutherland, 1964; Slater, 2009; Milgram & Kishino, 1994). Despite their growing adoption,
there is a noticeable gap in the literature regarding a comprehensive analysis of their impact on SCM.
This paper presents a systematic review, following the PRISMA model, of immersive technologies in SCM.
We identify three key areas where these technologies are transforming SCM: intelligent manufacturing,
customer experience, and sustainability (Bag, 2023; Wei-Han Tan et al., 2023; Domingos et al., 2024).
Additionally, we highlight the challenges and transformative opportunities that these technologies present for
businesses (Chylinski et al., 2020; Heller et al., 2020). Our findings contribute to the theoretical
understanding of the relationship between immersive technologies and SCM and provide directions for future
research.
This study offers valuable insights for both researchers and practitioners, demonstrating how immersive
technologies can optimize inventory management, enhance product design, and improve logistics, while also fostering sustainability and customer engagement. Future research should focus on empirical studies to better
understand the practical application of these technologies across sectors and industries.