THE AGE OF UNCERTAINTY: PROSPECTS FOR CHALLENGING TIMES
Keywords:Business environment, Uncertainty, Crises, Global trends, Europe, USA, Morocco
The dawn of the new millennium was as promising as any milestone achievement usually is. Nevertheless, unforeseen uncertainties and difficulties continue challenging businesses across the world, similarly to what was foresighted by Galbraith in the 1970s. From economic crises to humanitarian and health crises; technological disruptions that keep diminishing the need for humans in the labour market; extreme political views that are dividing the internal politics and also leading to international tensions; information chaos with social media replacing traditional media news; the climate changes and the need to really go green, for the sake of our planet; among so many other issues that we are facing today and that necessarily affect businesses and management.
The purpose of this paper is to discuss the issue of business management at times of uncertainty, while presenting some prospects for the new millennium, from the current pandemic condition, to the effects arising from hyper-leveraged economies and businesses, while addressing some of the dynamics that will continue affecting the business world in the next years, with a particular emphasis on the analysis of the effects of worldwide business trends, with a particular emphasis on Morocco.
Accordingly, this paper addresses several issues concerning the links between economic growth, employment, public debt and monetary policies, that keep forging the business environment worldwide, from the United States of America (USA), to the European Union (EU) countries, Japan, and Morocco.
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