THE IMPACT OF COVID-19 ON THE USE OF ONLINE SHOPPING : TECHNOLOGY ACCEPTANCE MODEL
Keywords:consumer behavior, technology, digital, online shopping, retail stores
The spread of the Covid-19 pandemic and the development of new technologies and the web advent leds to understand and explain the actual individual behavior. The technology acceptance model proposed by Davis in 1989 has been a theory that is most widely used to explain and examine the individual’s acceptance of technology. This study has reviewed numerous literatures available in this area. The different studies in this area were evaluated to understand the modifications that were done on this model. Our littérature review highlights the direct and indirect influence of the barrier measures put in place by the WHO on the behavior of consumers faced with the digitalization of the retail stores. Following a quantitative study, this wors aims to examine the impacts of the acceptance technology on the purchase intent to use internet. It also underlines the interest in managers in the modern distribution sector to take into consideration changes in personal factors such as the brakes and motivations of consumers towards the use of online shopping.
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